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ASYLUM gibt nach…

UNIVERSAL hat sich zur wehrt gesetzt und Klage eingereicht gegen Asylum. Da ihr SciFi-Actioner BATTLESHIP erst in der kommenden Woche in den USA starten wird, hat THE ASYLUM hierzu ihre Variante AMERICAN BATTLESHIP kürzlich auf den Markt geschmissen. Bei der Promotion hat man natürlich wieder versucht, dem Original so nahe wie (juristisch) möglich zu kommen. Dieses kann und muss man THE ASYLUM ganz klar unterstellen.

Anfänglich reagierte THE ASYLUM in einem öffentlichen Presse-Statement noch recht überheblich auf Universals Klage, doch mittlerweile haben sie aber nachgegeben und AMERICAN BATTLESHIP in AMERICAN WARSHIPS umbenannt, sowie das Werbe-Design geändert.

Ob damit das Zeitalter der Mockbusters ein Ende gefunden hat, darf dennoch bezweifelt werden. Die Luft für THE ASYLUM wird aber etwas dünner werden.

Quelle: videoraider

DoktorFaustus hat geschrieben:Asylum hat mir immernoch nicht auf meine Filmidee geantwortet :/.

Tyrann1992 hat geschrieben:Ja aber auf deren Seite stand doch das sie gerade Ideen von Fans suchen.

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Lawsuit filed against Judge’s Age of the Hobbits
The producers of the upcoming Christmas blockbuster The Hobbit have pulled the trigger on that lawsuit against the producers of Age of the Hobbits, a direct-to-DVD “mockbuster” film starring Stargate SG-1‘s Christopher Judge.

As we reported a few weeks ago, Hobbit producers New Line Cinema, Warner Bros., and MGM had reached out to Global Asylum about similarities between the two films — and particularly the use of the term “Hobbit,” coined by J.R.R. Tolkien in his 1937 novel.

But the film’s production studio claims that their story is based on a real-life tribe of people recently discovered in Indonesia, dubbed Homo Floresiensis and referred to ubiquitously in archaeology literature as “Hobbits.” The film’s title could thus be construed as in accordance with the legal doctrine of fair use.

The plaintiffs are asking the court to bar Asylum from using the term “Hobbits” and to order all infringing ad materials and packaging destroyed.

Asylum’s business model seems to be based on capitalizing on big-screen films, and their promotional engines, for some name recognition. When facing similar legal challenges in the past, Asylum has altered film titles and packaging art — such as with the release earlier this year of American Warships, which was originally titled American Battleship and sported a cover design quite similar to the Universal/Hasbro film Battleship.

Despite repeatedly being slapped on the hand for its practices, Asylum appears to benefit even from the controversy — with news coverage about the dispute from Web sites (like this one).

Read the full story at The Hollywood Reporter. Age of the Hobbits (or whatever it ends up titled) hits the shelves on December 11.
http://www.gateworld.net/news/2012/11/l ... e-hobbits/

Chris Judge’s Hobbits movie hit with restraining order
A quick update today on Global Asylum’s Age of the Hobbits — the straight-to-DVD “mockbuster” starring Stargate SG-1‘s Christopher Judge.

As we told you last month, The Hobbit producers Warner Bros, New Line Cinema, MGM and Saul Zaentz asked the court to stop the studio from releasing the movie — which was set for its debut tomorrow. The plaintiffs believe that Global Asylum is unfairly trading on the name of The Hobbit.

Today federal judge Philip Gutierrez granted the temporary restraining order, concluding that “there is substantial likelihood that consumers will be confused by Age of [the] Hobbits and mistakenly purchase the film intending to purchase The Hobbit: An Unexpected Journey. … Indeed, Plaintiffs have presented evidence that Asylum’s other films have caused confusion among consumers, who mistakenly purchase Asylum films intending to purchase a different film.”

Asylum claims that the term “Hobbit,” even if it was originated by author J.R.R. Tolkien, has entered the common vernacular and thus the public domain. The movie is about a real-life tribe of people known as Homo Floresiensis, and widely dubbed “Hobbits” in the archaeology literature.

The studio has avoided litigation in the past by altering the titles and cover art for its movies, so when Judge’s movie eventually arrives on store shelves it may well bear a different name.

The next step is a hearing set for January 28, 2013.
http://www.gateworld.net/news/2012/12/c ... ing-order/

Age of the Hobbits gets expected title change

Well, that didn’t take long.

Two days after being hit with an injunction by a federal judge (story), film producer Global Asylum has given its newest release a new title: Age of the Hobbits is now Clash of the Empires, according to the official site.

The movie stars Stargate SG-1‘s Christopher Judge.

A theatrical release is also going ahead in Cambodia, where the movie was shot, under the title The History of Mankind.

It won’t be enough to end court proceedings, however. Warner Bros., New Line Cinema, MGM, and producer Saul Zaentz still have an active lawsuit against Asylum for infringing on their trademark. The Hobbit: An Unexpected Journey hits theaters worldwide this week, as the first of a trilogy.

The injunction prevents Asylum from distributing the movie under the Age of the Hobbits title. So while you might see Clash of the Empires show up in stores before the January 28 hearing, it will only be after changes to all the cover art, DVD menu screens, credits, and marketing material have made it through the distribution pipe.
http://www.gateworld.net/news/2012/12/a ... le-change/